Rolex Day-Date “President” 18038 Custom Dial + Custom Engraving Watch Only (No Box or Papers) 6,088,XXX Serial Number Appx. 1979-1980
$14,200
The Rolex Day-Date 18038, produced throughout the late 1970s and 1980s, is one of the most iconic references in Rolex’s history. Crafted exclusively in 18k yellow gold, it embodies the prestige of the “President’s Watch,” long associated with leaders, visionaries, and influential figures.
Key Features:
• 36mm 18k yellow gold Oyster case – elegant yet substantial, with a fluted bezel that reflects light beautifully
• President bracelet in solid 18k yellow gold with hidden Crownclasp, offering comfort and unmistakable luxury
• Caliber 3055 automatic movement – introducing the single Quickset function, allowing for easy date adjustment
• Day and date complications at 12 and 3 o’clock, both framed by the iconic Cyclops magnifier
Custom Details:
• Custom dial – this example features a non-factory dial, giving the watch a distinctive and personalized appearance that sets it apart from standard production models
• Custom engraving – the case or caseback carries special engraving, adding character and individuality, often with sentimental or commemorative significance
Collector’s Note:
While customized pieces are not considered “all-original” by strict collectors, they carry a unique appeal for those who value individuality and one-of-a-kind design. A Rolex 18038 with a custom dial and engraving blends the timeless presence of the Day-Date with a personalized touch, making it a meaningful statement piece for its wearer.